Clustered indexes define the logical order of the table. The leaf level of the clustered index has the actual data pages of the table. Because of this there can only be one clustered index per table.Gail gives a pretty convincing argument about why the order is logical not physical: if you rip the phone book apart and throw pages on the floor, page 2 is still after page 1 thought these are not ordered but are on the floor in the rather random order.
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