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At the risk of stating the obvious I'd say word of mouth. That's one of the best ways to get people onto any site. Spread the word via communities, influential people, speakers at events, marketing on popular oracle related site and blogs.

[Edit] 1 Another very important point is that once momentum builds up and the database of Q&A gets bigger, people will find their way naturally through the search engines to oracleoverflow.com, this is one of the points that the stackoverflow founders mentioned on their talk in Mix '09 when they were talking about their model for stackoverflow

[Edit] 2 One more "tactic" is to make OraceOverflow the default official "Support Forum" where people can get help for any current/future RedGate Oracle related tools. A lot of people are doing this with stackoverflow.

Start a Twitter account and get followers and spread the word

Thanks for your ideas. Hector - your suggestion of building momentum by having more questions and answers that are found through search engines is one we are working on.

We're hoping that once there is a critical mass of questions and answers the site will take off.

We would appreciate it if all those who would like to contribute to the success of this site could take the time to ask and answer some questions. Even if it's a question to which you already know the answer - it can still be worth asking it as a 'seed' question, as others would benefit from the response.

We're hoping that with everyone's participation there will be at least 200 questions on this site before the end of the year.

Want to make this site great? Ban one liner questions that can be easily looked up in documentation. People searching via the web are probably being pulled here by search engines, seeing one liner questions with one liner answers and end up dismissing the site. If I hadn't seen some of the good work done early in the life of this website then I wouldn't be coming back.

Use the current top rated questions as an example of what this site gets right. I see other sites that thrive with this format and they seem to be more geared towards helping people solve problems rather than serving up questions that can be easily looked up in documentation. Those 'do my homework for me' questions are voted down.

Is the goal of this site to be a community for Oracle discussion and problem solving, or one more layer between people seeking knowledge and the readily available Oracle documentation? Any Oracle professional (with 1 day or 1 decade experience) should be willing to look up simple answers.

If you need to know syntax, I guess I just don't understand why they would post a question here and wait for it to be answered (or not) rather than just go to the Oracle documentation site and get the final word.

If someone wants to discuss the myriad backup methods and how they apply for certain workflows, then by all means lets get a discussion going, different points of view, what worked and what didn't.

A mentor of mine once likened programming to Alchemy. Lead can't be turned into Gold if there is no Lead to begin with. If I do my research around the issue and show up on his doorstep with at least a few grains of Lead then we just might have a chance at turning it into some Gold!